Oki Sato

Oki Sato, a prodigious talent in the world of architecture and design, has captivated audiences with his innovative approach. Born in 1977 in Toronto, Canada, Sato embarked on his journey by studying architecture at Waseda University in Tokyo. At the age of 25, he founded Nendo, an architecture firm that would revolutionize the industry. Since then, Sato has continuously pushed the boundaries of creativity, earning him prestigious accolades such as the “Store Design of the Year Award” and the “Featured Designer List.”

Clay: The Soul of Nendo


What sets Sato and Nendo apart is their unique design philosophy. Sato chose clay as the soul of the company, drawing inspiration from its colorful, flexible, and yet simplistic nature. Infusing the elegant Japanese design style, Sato has created a signature aesthetic that is unmistakably Nendo.

The Quest for the “!” Moment

Designer Oki Sato

When exploring new dimensions of creativity, Sato finds inspiration in everyday life. It is in the small, hidden differences of ordinary things that he discovers the seeds of his design projects. By focusing on the details, Sato ensures that his creations leave a lasting impression on people’s minds.

Designing with Humor and Formality

Edge Table

Sato’s designs are simple yet far from bland. He believes in adding a touch of humor and friendliness to formal spaces, creating an inviting atmosphere. By finding the right balance between formality and informality, Sato’s designs transcend traditional boundaries.

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Embracing Inspiration and Innovation


For Sato, inspiration is everywhere, even in the minutiae of daily life. While juggling multiple projects and experiments, he harnesses the power of small details that often go unnoticed. These details become the wellspring of innovation, fueling his creative thinking.

Designing Beyond Boundaries


Sato thrives on diversity and the challenges that come with working on multiple projects simultaneously. Each project stimulates his creative thinking, allowing him to find solutions that transcend specific contexts. With a wealth of ideas flowing through him, Sato continuously finds new avenues for design.

The Human Touch in a Technological World

Soft Table

As technology advances, Sato maintains a skeptical view of its role in design. He believes that relying too heavily on smart devices can hinder adaptability and limit experiences. Sato emphasizes the importance of preserving the human touch and the emotional connection that designs can evoke.

Design as a Storytelling Medium


To Sato, design is not just about aesthetics; it’s about solving problems and telling stories. Whether it’s a product or an architectural masterpiece, Sato infuses each creation with an intriguing narrative. By intertwining the worlds of product and architectural design, he creates an unmistakable Nendo experience.

The Path Ahead


Looking towards the future, Sato remains focused on his current endeavors. He cherishes the ability to design and revels in the joy of being a creative mind. As he continues to break limits and push boundaries, the world eagerly awaits the next wave of innovation from Oki Sato and Nendo.

To learn more about Oki Sato and his remarkable designs, visit Caravansarai.

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