Are you fascinated by the title of Art Director? Many people dream of holding this prestigious position, but what exactly does it entail? Art directors can be found in various creative fields such as advertising, marketing, publishing, film and television, web design, and video games. Their role typically involves managing a design team working on a creative project, although the level of responsibility and autonomy may differ. However, becoming an art director is not just about having an impressive design or creative portfolio. In this article, we’ll share insights from two seasoned art directors and provide you with five professional tips to help you embark on your journey as an art director.
What Exactly Are Art Directors and What Do They Do?
Let’s begin by considering the thoughts and experiences of two accomplished art directors, James Fenton and Jenny Theolin. James Fenton, the founder of Blimp Creative, believes that being an art director requires you to be a leader, an inspiration, and a visionary for your design team. However, he emphasizes the importance of recognizing the talents of those around you and learning how to bring out their best. He describes art direction as a role that involves both hierarchical authority and honorable management. Fenton also highlights the administrative aspects of the job, including critiquing work, setting deadlines, balancing budgets, and occasionally dealing with disciplinary issues. But at its core, art direction is like being a chef who combines ingredients to create a menu of interesting dishes. It allows designers to infuse their individual personality, taste, and style into their work, resulting in a creative and original outcome.
But art direction goes beyond visuals. It also involves directing and guiding the audience through the presented information. As an art director, you must appreciate textual content as much as images. You become a storyteller, connecting words and visuals, and creating structure and order through composition and style. By presenting and emphasizing the message and meaning, you engage and please your audience. Additionally, you act as a mediator between writers and designers, understanding both disciplines and collaborating closely. According to Fenton, a good art director must influence, inspire, and connect with the people around them while delivering a message that directly resonates with the audience. There’s no one-size-fits-all formula for becoming a great art director. Each individual will chart their own path, define their role, and approach the job based on personal experiences and trial and error.
Jenny Theolin, another accomplished art director, describes the complexity of defining an art director’s job role. While titles like designer, art director, and creative director are necessary for organizational structure and job classification, the actual work involves more than just these titles suggest. Theolin observes that in today’s creative teams, professionals often take on various roles. Copywriters write, art directors contribute to blogs, books, and magazines, blurring the boundaries between job roles. For Theolin, the main distinction between being a graphic designer and an art director lies in the emphasis on working with people rather than computers. Collaboration and working together are key to creating exciting and innovative work.
5 Professional Secrets to Help You Become an Art Director
If you aspire to become an art director, here are five valuable tips shared by Jenny Theolin and Ed Robinson:
01. Build an Outstanding Portfolio
According to Ed Robinson, a founder of consultancy OneRedEye Visual Communications, having an excellent design portfolio that reflects your artistic style is crucial. Your portfolio should showcase the type of work you aspire to create.
Jenny Theolin suggests creating a portfolio that is controversial, intriguing, and memorable. Whether you’re a graduate or a senior employee, make it stand out. Theolin advises aspiring art directors to go beyond traditional approaches and aim for something unforgettable. Be bold and creative in showcasing your abilities.
02. Embrace Selfishness with Integrity
Theolin encourages newcomers to familiarize themselves with current trends and then work on developing and improving them. Allow your wildest ideas to flow naturally and let them evolve into groundbreaking concepts that have the potential to change the world. Great ideas often come from pushing boundaries and taking risks.
However, as Ed Robinson stresses, always maintain your integrity and dignity as an art director. These qualities are essential when considering the overall impact and success of your work.
03. Network and Show Genuine Interest in People and Their Work
Connect with industry professionals who inspire you by seeking opportunities to meet them. People enjoy talking about their work, so ask for advice and gain insights from their experiences. However, be prepared for the possibility that your idols might have outdated perspectives. In such cases, use the opportunity to challenge them and demonstrate that you have the potential to surpass their achievements with the right circumstances and the right people. Networking and building relationships are crucial in this industry.
04. Deepen Your Expertise
To excel as an art director, it’s essential to have a solid understanding of what can be achieved with the tools and technology relevant to your field. Ed Robinson emphasizes the importance of prior knowledge in photography and publishing, as these skills will enhance your ability to bring creative ideas to life.
Jenny Theolin advises art directors to stay updated with industry blogs and trend reports. Don’t limit yourself to a single perspective; instead, explore new ideas and embrace different approaches. Creative exploration is one of the industry’s greatest benefits, so break free from the norm and experiment.
05. Make a Positive Impact and Get Noticed
Speak up and express your opinions, but avoid engaging in gossip or negative communication. Jenny Theolin encourages aspiring art directors to let their voices be heard and have the courage to take a stand. However, always ensure that your creativity shines through. Be innovative and create work that sets you apart from others.
These insider tips from experienced art directors will give you a head start on your journey towards becoming an art director. Remember, becoming an art director requires more than just technical skills; it demands leadership, inspiration, and the ability to connect with people. With dedication, passion, and the right mindset, you can master the art of becoming an art director.
To learn more about the world of art direction, visit Caravansarai for valuable insights and resources.